Over the years, many companies have shifted their focus away from using online surveys and focus groups to other tools and techniques like usability testing and web analytics to uncover the mysteries of the end-user...
I think its too bad that online surveys have a bad rap... My guess is that this is largly due to the fact that they've been so poorly implemented and can easily misintrepret the truth. While this may be true in some cases, I don't think they should be completely discarded from the bag of evaluation tools b/c they can be valuable if designed well and ask the right questions...
When you are evaluating a site or trying to learn about the end-users, its important to choose the right tools and techniques for the job and know the limitations of each.
If you are unsure of the difference in value gained through each of these methods, or want to hear my $0.02 on how a web survey could actually be useful, ...
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