I was pleasantly surprised tonight to find an example of what I consider to be a strategy that supports the 'customer experience' as opposed to just the online 'user experience'. I generally consider both worlds to be pretty similar, with lots of overlapping strategies, but the good people at PC Tools have impressed me!
About 5 minutes ago I received an email from 'Element 5' on behalf of their Customer Service department to present me with a 'Credit Card Billing Reminder'... They reminded me that I'd see a purchase on my credit card shortly billed to Element 5, not PC Tools whom I purchased some software online from last week.
Two thumbs-up for this proactive email! It definitely will save me from a few phone calls (and headache) trying to figure out who element5 is... Great example of how to maximize the Customer Experience outside of the purchase process online!
